You’ll pay 7% more for a used Saturn than a used Chevrolet, according to data compiled by the Automotive Lease Guide. It’s an interesting statistic because it is all part of ALG’s used car brand equity – in other words what people perceive a car brand as.
So, it poses an interesting conundrum. Do you pay more for a used car because it has a higher brand equity or do you pocket the difference and count yourself a smart consumer? I favor the latter. Plus, with Saturn’s tenuous future, who knows what the value will be in three years?
What’s the better brand in your mind? Chevy or Saturn? Comment below.
Photos © GM
We bought a used 2001 Saturn L200 in 2002. Love the car. It is on it’s third computer but the cost was always covered by Saturn. The road noise can be a bit much but we also have an Olds 98, very quiet, which is why we notice it.
A few years ago a Saturn was a more viable used car buy, but with GM likely selling it, the potential buyer may not be as friendly as GM and looking to cut corners to save money. Although Saturn dealers have expressed interest to save their own franchises, getting the financing in this economic climate will br tough. I would buy the Chevy.