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By Keith Griffin, About.com Guide to Used Cars

Colors You’ll Be Buying in Used Cars

Tuesday June 10, 2008

News from the new car world affects us here in the used car universe because it’s what you’re going to buy in the next couple of years as the cars come off lease. White, silver and black are the top colors globally, but various treatments of blue are coming on strong, according to leading auto industry designers and a global team of DuPont color designers.

Here’s something I didn’t know. The emergence of white could indicate a tightening economy, at least in the view of one expert. Economic uncertainty in North America seems to be influencing people to return to basics such as white and red, said Mollie Engel, senior color designer for Kia Design Center America in a release from DuPont, “but they are new versions of these common color spaces.”

Also, according to DuPont, while Engel doesn’t see car buyers moving toward blue, she sees a growing importance of “olive greens” as well as earth tones such as dark grey, bronze and dark browns as “part of this new, classically modern palette.”

Something else she adds about white. “White seems to be the most prominent color on the road and on everyone’s mind in design. It is the new luxury color and it is also ecological. The lighter the colors we use, the less ‘solar gain’ is encouraged, and that means less gas we use to cool our cars,” Engel added.

2007 Kia Sportage - tried to find a white one, but only red was on the Kia website! Photo © Kia

Comments
June 10, 2008 at 9:07 pm
(1) Gale says:

This is nice to know! I love white cars! At least now I know that there an ecological reason to choose the white car!

June 10, 2008 at 11:42 pm
(2) usedcars says:

I was surprised, too, to find out there is an ecological value to white cars. We own one white car and one blue one – so I guess we’re an average family!
Keith
Guide to Used Cars

June 16, 2008 at 3:07 pm
(3) Gary says:

White, huh?!
If that’s good for the earth
and true for cars, I suppose we should
not stop there, but put white siding on the house, wear white Ts and
raise daisys?

Get that old albedo up, eh?!

I’ll tell our convertible friends to order white tops.

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